Hello beauties! I’m sure you’re aware of all the hype around the new Wet N’ Wild Photofocus Foundation. I’m normally not one to buy into that, but for $5, I felt I could indulge and not be annoyed if it completely bombed. There’s nothing worse than makeup heartbreak, friends. So let’s get down to business!
I’m pretty impressed with a 20 shade range from a drugstore brand- especially one that’s so incredibly affordable. I also love the spatula applicator! I’ve heard quite a few gripes about how it seems unsanitary- yet we use doe foot applicators allll the time lol. Anyway- I swipe it on the back of my clean hand and apply it with a beauty blender.
I guess matched myself with Shade ‘363C Nude Ivory’ and I purchased mine at my local Walmart. I did a pretty good job as the foundation doesn’t oxidize a whole lot and they lean toward the lighter side. Here are swatches:
I have combination skin and I absolutely love this foundation. It had a medium coverage that was buildable and made my skin look smooth. I also had no oil buildup after 6 hours of wear- which is insane for my T Zone. I loved the way it applied with a beauty blender and would recommend that method of application. The finish is Demi matte to matte in my opinion. I don’t think it’s 100% flashback proof- but that can be varied depending on the powders you’re using too. I’m not a flash photo kind of gal, so that’s not a deal breaker for me. One con- it literally smells like house paint. I don’t notice the smell after it’s applied- but if you are sensitive to smells, I would pass on this.
I’m definitely a fan of this!!
Have you tried this foundation yet? What’s your drugstore holy grail foundation? Let me know in the comments!