Tag Archives: affordable

Wet N’ Wild Photofocus Foundation: Worth the Hype?


Hello beauties! I’m sure you’re aware of all the hype around the new Wet N’ Wild Photofocus Foundation. I’m normally not one to buy into that, but for $5, I felt I could indulge and not be annoyed if it completely bombed. There’s nothing worse than makeup heartbreak, friends. So let’s get down to business!


I’m pretty impressed with a 20 shade range from a drugstore brand- especially one that’s so incredibly affordable. I also love the spatula applicator! I’ve heard quite a few gripes about how it seems unsanitary- yet we use doe foot applicators allll the time lol. Anyway- I swipe it on the back of my clean hand and apply it with a beauty blender. 

I guess matched myself with Shade ‘363C Nude Ivory’ and I purchased mine at my local Walmart. I did a pretty good job as the foundation doesn’t oxidize a whole lot and they lean toward the lighter side. Here are swatches:


And here, on my face:

FINAL THOUGHTS:

I have combination skin and I absolutely love this foundation. It had a medium coverage that was buildable and made my skin look smooth. I also had no oil buildup after 6 hours of wear- which is insane for my T Zone. I loved the way it applied with a beauty blender and would recommend that method of application. The finish is Demi matte to matte in my opinion. I don’t think it’s 100% flashback proof- but that can be varied depending on the powders you’re using too. I’m not a flash photo kind of gal, so that’s not a deal breaker for me. One con- it literally smells like house paint. I don’t notice the smell after it’s applied- but if you are sensitive to smells, I would pass on this.

I’m definitely a fan of this!!

Have you tried this foundation yet? What’s your drugstore holy grail foundation? Let me know in the comments!

xx&o,

Meg